Allstate Purple Purse

Allstate PURPLE-PURSE 2If you’ve been following the news or even ESPN, you have seen an increased discussion about domestic violence. With a recent number of high profile professional athletes being charged with domestic abuse, the issue has come to the front of many conversations. I was approached recently about sharing a post for the Allstate Foundation Purple Purse. Below are some very alarming statistics, resources and a way that you can get involved. I’m honored to share this message for Allstate and hope that it can help anyone who might feel trapped in an abusive relationship.

Allstate Foundation Purple Purse is making easier – even fashionable – to talk about domestic violence and the financial abuse that traps women in abusive relationships. The program ignites fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.

  • Domestic violence affects one in four women in her lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. 
  • Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped.
  • Domestic violence and financial abuse often go hand-in-hand, but nearly 8 in 10 Americans have not heard much about financial abuse as a form of domestic violence. The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free.
  • Two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. Allstate Foundation Purple Purse aims to make it fashionable to talk about this difficult topic.
  • You can help ensure domestic violence survivors – likely someone you know – aren’t financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at
  • The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.
  • Kerry Washington, Emmy-nominated actress and domestic violence activist, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.
  • Kerry Washington managed the design process of her limited-edition purple purse from start to finish and incorporated on-trend shapes, details and fabrics. It’s the hottest accessory this season from a fashion perspective, but also because it’s helping make lives safer. The purse is being used by the nonprofits participating in the Allstate Foundation Purple Purse Challenge to spark conversation about domestic violence and financial empowerment in their communities.
  • To turn any purse into a Purple Purse, The Allstate Foundation is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners.
  • has important tips and tools to help you recognize domestic violence and financial abuse, talk about it and end it.
  • Financial abuse is just as effective in controlling an abused victim as a lock and key. If her credit has been ruined, she can’t get an apartment. If her abuser constantly harasses her at work, she can lose her job. And, crushing debt run up by an abuser means it could take a survivor and her children years to fully recover from abuse.
  • Since 2005, The Allstate Foundation has invested more than $40 million across the country to help domestic violence survivors regain control of their finances and break free from abuse
  • New evidence from the Center on Violence Against Women and Children at Rutgers University School of Social Work indicates that boosting a survivor’s financial literacy, skills and resources can create a path toward long-term safety and security for survivors.
  • If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

One thought on “Allstate Purple Purse

  1. The type of financial abuse that I have witnessed has happened in divorce settlements. In two particular cases it happened to be the husband that agreed to make the payments on the mortgage then they both stopped making the payments. Since the parties were cosigners on the mortgages the spouse was stuck with the payments. Divorce settlements should automatically be reviewed every year to see if circumstances have changed. Now they have to go back to court for another very expensive routine they can’t afford. In one of these cases the wife agreed to a low monthly child support because the husband was supposed to pay the mortgage on the home.

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